When you think of Fresh Fruit you naturally think of California. This specialized industry is both unique and diverse. From apples to raisins, from dates to watermelons, the Fresh Fruit industry in California is second-to-none. The range of needs and the diversity in cultural practices, provide unlimited opportunity for vendors of all types of products and services.

California Fresh Fruit is distributed throughout California. No other state in the nation compares with California in crop diversity, quality and quantity. Mailed to more than 10,000 growers each month, the publication continues to provide the latest in news, ideas, innovation and technology to this vast audience, as it has for the past 23 years.

The nearly endless list of crops that make up the Fresh Fruit industry in California generates billions of dollars in annuals sales and provides a total economic impact to California that reaches nearly $100,000 billion annually.

About Our Publication

California Fresh Fruit is a tabloid sized paper published monthly and mailed to over 10,000 stone fruit, citrus and grape growers throughout California’s Central Valley. Our mailing includes five of the top seven farm counties in the United States and six of the top seven farm counties in California.

This publication goes to deciduous tree fruit, wine and table grape and raisin producers, dealers, manufacturers, government agencies, universities, and others involved in California’s expanding Fresh Fruit Industry.

The Market

Without much fanfare, citrus has been the leading fruit crop in terms of dollar value for most of the past 20 years. The value of the 2003-04 U.S. citrus crop was up 4 percent from the 2002 season to $2.35 billion.

Oranges grown in California account for more than 80 percent of the world’s citrus supplies. Grapefruit is about 50 percent of U.S. fresh citrus exports. It is one reason why grapefruit represents almost one-third of U.S. citrus production.